07 → Channel Swap

Rexona (Degree), 2021.

It’s kind of obvious: when you get nervous, you sweat. So, to demonstrate the effectiveness of Rexona Clinical (Degree), we made Brazil’s biggest YouTubers swap channels. Each one used the product and took on the responsibility of the other, doing what they weren't used to, in front of millions of followers.

Carol Borba, a fitness creator,
swapped with Tatá Pereira, a chef YouTuber.

Cerol, a professional e-sports YouTuber,
swapped with football creators Desimpedidos.

Taciele, a motherhood creator,
swapped with Maddu, a DIY YouTuber.